• This will be the 7th Infiniti Center in Spain.
• For the first time in Spain, the Infiniti Digital Art exhibition “Inspired Performance” will be presented with all the final art pieces.
• The guests will have the opportunity to vote and select the art finalist winner, who will receive an award of 10.000 Euros.
• Sebastian Vettel, Infiniti ambassador and F1 World champions’ Red Bull Racing car will be in exhibition for all the guests to admire.
This coming Thursday, the 24th of November, the new Infiniti Center in El Plantio, Madrid will open for the first time its doors, becoming the second Center in Spain’s capital; the 7th operative center in this country and along with Andorra’s center, which also depends on Infiniti Spain, sum a total of 8 centers in our commercial territory. Since the brands launch in 2008, Spain continues to lead the brand expansion for Occidental Europe.
The new Infiniti Center El Plantio, is located in Avenida de la Victoria number 11, km12,3 of the A6, its’ 1.000 squared meters, divided in two floors, with the personal style of Infiniti, which resembles a boutique hotel or an art gallery, offers all clients an exhibition area of new cars, another area for the Infiniti Approved program and an after sales area.
The inauguration event allows us to present, for the first time in Spain, the finalists of the Infiniti Digital Art competition with the theme “Inspired Performance”. More than 500 art pieces were presented from which six finalists where selected by a qualified jury, such as Brigit Lohmann, co-founder and editorial chef of the on-line art magazine, architecture and design; designboom and Adrian Newey, chef engineer of the Red Bull Racing Formula 1 Team.
The art works exhibited are:
The “Value Added” sculptures of the Slovenian artists Jan Ziska and Juraj Rattaj; The y ‘Synthesised by Nature’ by the English artist Jackson Tayler, a dynamic creation inspired on nature. The work of the Japanese artist Shinji Nukumi titulado ‘Infiniti Passion’, a design which expresses the potential of the Infiniti cars focusing on their interior instead of their exterior. Guests will also have the opportunity some digital video recreations of the rest of the art pieces, having the possibility of voting for the winner, who will receive an award of 10,000€.
Sebatian Vettels, Infiniti’s Ambassador and Formula 1 World Campion’s Red Bull Racing car will also be in display for guests to admire, along with a presentation of the artist Jacques Cochin photography work.
Leopoldo Satrústegui, General Director of Infiniti Spain commented: “We are extremely pleased with the implantation of the brand in Spain, clearly positioned in the premium segment of the market. The opening of the Infiniti Center El Plantio, is totally in line with the new slogan “Since Now Infiniti”, launching this way the expansion phase, with the objective of opening Infiniti Centers in ten more main cities in Spain.”
For more information on the Digital Art Competition please visit:
www.infinitireveal.com
www.designboom.com/infiniti or www.infiniti.eu
About Infiniti:
Infiniti’s origin is in Japan. Its’ range of station wagons, coupés, cabrios, SUVs, and all road cars are exclusively sold at the Infiniti Centers which share the compromise of client service, personalized attention. For more information visit www.Infiniti.com
Press Information and photos at: www.infinitipress.eu (no password required)
For more information contact:
Javier Arias
Comunication Director
Infiniti Spain
T: +34 91 5238707
M: +34 608587637
E: jarias@infiniticars.es